
Enhancing the Competitiveness of U.S. Red Meats - WYO-374-02
Beef quality attributes, health risk perceptions, consumer socio-demographic characteristics, lifestyle characteristics, and beef preference patterns are inter-related. This project will focus on 1) red meat safety and quality issues through new technologies, 2) value-added product development, and 3) evaluation of transmission of economic signals throughout the market.
University of Wyoming
Dept. 3354
1000 E. University Ave.
Laramie, WY 82071
(307)766-3667
e-mail: aes@uwyo.edu