Religion
Today
April 23 – 29, 2006
Selling Charity: Making Giving a Common Activity
Paul V.M. Flesher
Londoners
shop locally. Each borough -- whether Hammersmith, Bayswater,
Charity
shops seem to be everywhere. There are two around the corner from the apartment
we are renting during our stay here. The closest shopping area in Putney
contains four or five, while the one a bit further away in Fulham
has six.
Although
charities usually address problems of poverty or health, charity shops are not
designed for the poor. Although most of the goods they sell are donated, and
thus second-hand and lower-priced, their main clientele are the middle class
looking for bargains. From the outside, they look like any local shop, although
the store's name may be the charity's name, such as "British Heart
Association." Inside, most shops sell four main classes of used items:
clothing, kitchen ware, books and music. Perhaps they should be considered
"recycling" shops, where items in fairly good condition find new
owners.
Most shops
acquire funds for their charities by applying three principles. First, sell
donated items. Second, use volunteer staff, so little money is paid in wages.
Third, this enables most sale income to go to the charity.
A few
charity shops work with new products. One such charity is Oxfam, which focuses
on world-wide famine and anti-poverty projects. Many items in its shops
originate with craftsmen overseas, usually impoverished. Oxfam attempts to
return a reasonable amount of the profits from these items to the artist and
not a middle-man.
The
ubiquitous nature of charity shops makes the practice of charity an everyday
occurrence rather than an occasional donation. "Going shopping" now
includes the idea of benefitting others as well as
oneself.
Going in
and out of charity shops on a regular basis makes them familiar; the staff
gives the charity a human face, unlike solicitation letters or Internet Web
sites. This makes it easier for people to interact and get involved with
helping the charities, on an occasional if not a long-term basis. Oxfam, for
instance, has a party kit that can be picked up at the shop that helps people
host a fund-raising event.
I recently
attended a joint 50th-birthday party thrown by three friends. They invited all
their friends and relatives. Instead of presents, they used the kit to direct
donations to Oxfam, raising more than $1,500.
Instead of acquiring lots of (unwanted)
"stuff," they and their guests had the satisfaction of helping people
who needed it more.
Few of
these charities have religious connections. Given the low interest in religious
matters in
The large,
old
Dr. Flesher is director of UW's Religious Studies
Program.
More information about the program, as well as past
columns, can be found on the Web at www.uwyo.edu/relstds/index.htm.