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University of Wyoming

Supermarket PersuasionGrocery cart

Overwhelmed by the glut of information about new food products on TV, in magazines, on billboards, in newspaper, on the Internet, at the grocery store, and even on the radio?  Do your kids beg for the latest in snack-food?  Do you want to separate the reality from the hype?  If you answered yes to any of these questions, this lesson can help you.  Learn about the different advertising techniques used to persuade consumer to buy.  Also, find out how to develop a plan to avoid these persuasion tactics.

Be an Ad Buster

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"The Supermarket Persuasion lesson was very interesting.  I did not know that companies and stores use so many methods to make us spend more.  Now I can recognize when a sale is a real bargain and how to avoid specials that may cost me money."

-CNP Participant