On visiting a town or city you often look for the official and promoted image of that place. Billboards, brochures, pamphlets and other types of commercials often fill this need, telling you what is important or notable about the place. Postcards also fill this role in distinct and important ways. Postcards are the collection of images of that place. If the modern tourist is seen as being on a quest to collect experiences, to snap them up and add them to the been there, done that file, then a stand of postcards is a quick visual list of places to visit. Laramie, Wyoming does not appear to have carved out for itself an image of this sort. Analyzing the postcard selections available in this town Laramie's image is closely tied to its place on I-80 and its position as a part of Wyoming. Rather than being a distinct separate entity, Laramie is simply one town out of many along the highway, a place you simply pass through on your way to other more interesting destinations. Similarly it is only a part of Wyoming, not an important, distinctive component, just a part of the larger concept.