Contact persons: Audrey Shalinsky, Associate Dean and Diana Waggener
Alumni take pride in having graduated from a superb department — help them feel proud. Students want to come to a school with a great reputation — help us build one. The dean needs to know good news when meeting alumni and friends. We rely on success stories to tell donors and potential donors.
Department newsletters or a newsy letter are excellent ways to communicate with alumni. Once or twice a year, write to your department’s alumni. Tell them about general trends and achievements and highlight accomplishments of some faculty and students. If possible, include news from your alumni and report on donor-sponsored programs such as scholarships, speakers, and field trips.
The University of Wyoming Public Relations has a Style Manual available.
The editor and graphic designer for the College of Arts and Sciences, Diana Waggener is available for consultation regarding newsletter layout and design, etc.
College Publications
1. A&S You Like It (A&SYLI) is the internal newsletter for faculty and staff. Three issues are published each semester. “Department Notes” is a regular feature. Department news items should be e-mailed to Diana Waggener. The editor of A&S You Like It sets all deadlines, which are posted on the A&S Web Site and printed in each issue of A&S You Like It. This section gives departments an opportunity to communicate faculty and staff accomplishments. News about students is not encouraged unless they present at professional conferences. Items are reviewed for possible use in news releases. A&SYLI may be used to promote department functions, and all calendar items should be sent to dream@uwyo.edu—check the publication schedule to allow plenty of lead time. Guest commentary is welcome. Click Guidelines for submitting information for Department Notes for formatting details.
2. A&S Report is a magazine for alumni, friends, and constituents. Regular feature sections of the magazine include A&S Scrapbook (depicting historic aspects of the college), A&S Events (an opportunity to share information about major college events of interest to A&S Report readers), A&S Bookcase (a way to promote A&S faculty, staff, and alumni book authors), and Alumni News (Please share news about your department’s alumni.) Feel free to share information about study abroad, A&S outreach, faculty and student achievement, and successful alumni.
Information from A&S You Like It and A&S Report is used by the UW President to report A&S news to the UW Trustees at their regular meetings. Help us tell the good news about your department by sending story ideas and/or high-quality photos to Diana Marie Waggener.
3. UW News Service publicizes events, report accomplishments, and relate human-interest stories. Let us help you promote your department. You may submit news releases directly to University Relations by clicking on the News Link on the bar on the right side of the UW main page. This will take you to the News page. The right side bar on that page as a link titled Submit News. Follow the directions given. If you would prefer to the the college editor write your news release, please send her an email at dream@uwyo.edu. To place events on the UW Daily Calendar, click on the Daily Calendar link on the bar on the right side of the UW main page. Click on the date where you want your event to appear and click on Submit and Event. Follow the directions given.
4. Web. Increasingly, Web pages play a major role in promoting departments and programs. Think about your audiences (potential students and their families, alumni, future employees) and try to meet their needs. University Relations offers a web content management system that can help you keep your website attractive and current. For more information see Communication Resources at http://www.uwyo.edu/publicrelations/communications/info.asp?p=4841 on the PR website. (See Web Pages in this manual for tips and view the college's development web site for an example http://uwadmnweb.uwyo.edu/a&s/Development/alumni.asp.) With giving-on-line now gaining in popularity, it's wise to include giving information on web sites. Include your wish list and examples of how major and annual fund gifts have helped your program. Please include the giving-on-line link on your home page with encouragement to contribute to your department/program.
Nominate (convincingly) your students, faculty, and alumni for awards (see Nominations).
The lobby in the A&S Building has three display cases: a large, deep, glass case; a flat case suitable for posters and pictures, and a very small display case. There is a lot of traffic in the Lobby from both the campus and Laramie. You may use these cases to promote an event or show student/faculty accomplishments. To reserve a display case, call Sam Kerr at X6-4107.
We all know that a picture is worth a thousand words. The best pictures have a story, so when your department has a story to tell, photograph it. For instance, guest speakers, alumni/faculty/student awards, field trips, new equipment, club activities, and department programs and classes all offer photo-ops. Try for an interesting action picture. For photos, contact Photo Service (X6-3257), or Sam Kerr (X6-4106) in the Dean’s Office.
Use the photos. Digital pictures are easily published on the Web—on your department home page or the A&S or UW web pages. Send a copy to the parties involved; it makes a nice thank-you. The Dean’s Office often needs good color photos for presentations.