About WSSI About SBIR/STTR Getting Started Wyoming Award Winners News & Events

February 13, 2004 Wyoming SBIR/STTR Initiative (WSSI) Newsletter
No. 04-04

This biweekly newsletter is published by the Wyoming SBIR/STTR Initiative (WSSI). Please visit our website at www.uwyo.edu/sbir for complete program information (including links to participating federal agencies, support agencies, conference, archive of this newsletter, etc.) Contact jillkline@vcn.com to be added to or removed from the Distribution List for this newsletter.

SOLICITATION COUNTDOWN
Wyoming Phase 0: due 5:00 p.m., 3/1/04; 17 days
DoEd: due 2/19/04; 6 days
NIH SBIR/STTR (Grants) (including CDC, FDA): due 4/1/04; 47 days
DoD STTR: due 4/15/04; 62 days
NIH AIDS Related Topics: due 5/1/04; 77 days
DOT: due 5/3/04; 80 days
Other NIH Deadlines

CONTENTS
1.0 February Phase 0 Award Winners
2.0 Update On Reassignment Of Maurice Swinton, SBA
3.0 Two Seminars Offered - Sponsored By MAMTC
4.0 Technology Connections: Funding, Strategies and Partnerships
The next National SBIR Conference - Atlanta, GA - April 26-29

5.0 SBIR Colorado - Securing Millions Of Dollars For Small, Innovative Businesses - A Colorado SBIR Conference
6.0 Upcoming Conferences/Trainings/Seminars/Workshops
7.0 Competition Tip: Develop Partnerships!!!
8.0 Acknowledgements And Publication Information


1.0 FEBRUARY PHASE 0 AWARD WINNERS

Congratulations to February's Phase 0 Award Winners!

Analogic Engineering, Inc., Guernsey
Principal Investigator: Steven Turner
Phone: (307) 836-3108
Email:
analogic@prairieweb.com
Phase 0 Title: Improving Safety at Rural Railroad Crossings
Phase 1 Target: US Department of Agriculture, Rural and Community Development

Prophecy 3D, LLC, Laramie
Principal Investigator: Elizabeth S. Simpson
Phone: (307) 742-2106
Email: lssimpson@mindspring.com
Phase 0 Title: 3D Presenter, An Authentic Assessment Tool for Standards Based Learning Rural Economies
Phase 1 Target: Department of Health and Human Services, NIH; Development of Discovery -Oriented Software and Tools for Science Education

Square One Systems Design, Jackson
Principal Investigator: Robert Viola
Phone: (307) 739-0946
Email: viola@sqr-1.com
Phase 0 Title: Automated Sample Changer for Use in Synchrotron X-ray Crystallography
Phase 1 Target: National Institutes of Health

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2.0 UPDATE ON REASSIGNMENT OF MAURICE SWINTON, SBA

The following article (provided by the SBIR Gateway) concentrates on Maurice Swinton's contributions and features quotes from comments given to the SBA (and others) by many important SBIR contributors.

Without formal announcement or explanation, the SBA has moved Maurice Swinton from Assistant Administrator for the Office of Technology (in charge of SBIR/STTR oversight) to Assistant Administrator for the Office of Management and Technical Assistance (7a and other loan programs). The SBA has appointed Edsel Brown (from the 7a program) to Mr. Swinton's position of SBIR/STTR management and oversight. This managerial swap is causing great concern within all facets of the SBIR/STTR arena.

The decision to reassign Swinton is especially troubling to many SBIR/STTR professionals, agency program managers, as well as SBIR/STTR supporters on Capitol Hill. Edsel Brown's background is in the 7a and other loan programs at SBA, but he has had no experience whatsoever in SBIR or STTR programs. Conversely, Maurice Swinton is very experienced, extremely knowledgeable and dedicated to the SBIR/STTR program. In Swinton's 10 plus years in this office (the last 4 as assistant administrator), he helped guide the process to save the SBIR/STTR programs, as well as provide quality oversight to help the them grow.

The SBA, House and Senate Small Business Committees, Small Business Technology Coalition, SBIR Gateway and many others are receiving strong comments against Swinton's reassignment.

Roland Tibbetts, designer and father of the SBIR Program, whose name reflects the highest honor in SBIR (The Tibbetts Award), wrote a very eloquent letter in support of Swinton and returning him to the SBIR program. Tibbetts' letter, addressed to the SBA stated "Maurice's performance in managing the program has been outstanding. He has been the best Administrator the program SBA has ever had and I have known them all quite well. He [Swinton] is the most knowledgeable, the hardest working, the best speaker, the best to work with and the wisest of all. He thinks carefully about problems and the program's future, acts promptly and gets an immense amount done from a minimal budget and a total staff of five for a nearly $2 billion program. In my many years of knowing him, I know of no criticism of any consequence."

U.S. Senator Mike Enzi (R-WY) and U.S. Senator Conrad Burns (R-MT) wrote a letter to SBA Administrator, Hector Barreto, that stated "Mr. Swinton is widely acclaimed among our small business constituents and small businesses across the country for his high level of achievement and commitment in carrying out his SBIR and STTR Program oversight responsibilities. His experience with the SBIR and STTR Programs and relationships with the participating agency SBIR/STTR Program Managers uniquely qualify him to fulfill the oversight function. In addition, these federal agency SBIR/STTR Program Managers attest to the high quality of his work in leading the SBIR and STTR Programs at SBA."

Many others are weighing in on this reassignment. A long standing SBIR Program manger said "they are making a critical mistake." A small business SBIR award winner from a small rural state reflected, "We have contacted Mr. Swinton several times since he has taken office and found him to be exceptionally knowledgeable and helpful on matters of policy and procedure. He has been a champion of the small business community and has been vigilant and proactive to ensure that the intent of the SBIR program, as established by Congress, is being upheld uniformly and fairly by each agency."

Jere Glover, former judge advocate for SBA and leader of the Small Business Technology Coalition (SBTC), has issued an SBTC Action Alert, "Small technology companies are about to lose one of our most important advocates. But if we work together, we may be able to prevent it."

Chris Busch, long time SBIR advocate, and private sector advisor to several agencies, takes a very stern view of Swinton's reassignment. In a letter to the SBA administrator, and several important Senate Small Business Committee members, Busch states, "His [Swinton's] work carrying out SBA's statutory responsibility for SBIR Program oversight is widely recognized both by small businesses and among federal agency SBIR Program Managers. Maurice Swinton has done an extraordinary job in meeting these challenges, and true friends of small businesses and the SBIR Program recognize him for this work. His experience, dedication and commitment to the Program are badly needed at this point in time when serious challenges are being mounted against the program." Busch also feels that the SBA decision to reassign Maurice Swinton out of the SBA Office of Technology and replace him with a person with virtually no knowledge of, or experience with the SBIR Program conveys a strong and clear message to the small business community that the SBIR Program has low priority at SBA.

Eugene Watson, State of Wyoming SBIR outreach program, wrote to SBA, "This move is a major set-back to the SBIR program that Mr. Swinton has worked so effectively to build and protect during his tenure. I am certain that if you were fully aware of all of the circumstances behind this reassignment, you would immediately work to reverse this troubling event."

Robert Berger, former DOE SBIR/STTR Program manager wrote: "Mr. Swinton's essential accomplishment, which will not show up in any statistics or objective analysis, is the cooperation that he achieved among the 11 agencies that participate in the SBIR program. Ultimately, who benefits from this cooperation? Why, it is the small businesses that were targeted by the legislation that created and reauthorized the SBIR program -- the same small businesses that the SBA is charged with representing."

Rising to the Challenge
About 5 years ago when SBA's high profile SBIR/STTR manager Dan Hill decided to make a career change, the SBA was left with finding a suitable replacement to head the program. Immediately several federal agency SBIR program managers championed the cause to give Maurice Swinton a chance at the position. Hill's presence was that of a high powered politically savvy administrator, and some questioned whether Swinton, who had been in a supporting role to Hill and the program, would have what it takes to be a leader and administrator in this very complex and important environment.

One such person who initially questioned Swinton's ability to do the job effectively was none other than Roland Tibbets, the father of SBIR. In his recent letter to SBA, Tibbets recalled: "I was not an original supporter of his [Swinton's] appointment. But I was wrong and I compliment those who selected him for the SBIR position. No other SBIR Administrator has listened as well or has been as competent and dedicated to finding the best answers for the program."

With the initial support of some SBIR program managers, Swinton took on challenges to improve the program. Some of these efforts would raise issues that would be unpopular with some agencies and their program managers. The 2002 SBIR Policy Directive included a provision to ban agencies from subcontracting parts of SBIR awards back to the agencies. The DOE's program manger Robert Berger was opposed to such a ban and prepared to fight the issue. Although Berger and Swinton were in opposition on this issue, Swinton listened to the arguments and worked hard to hammer out a compromise that would satisfy both needs. On this front Berger writes, "The singlemost key to the cooperation that has existed under Mr. Swinton's tenure, is the interpersonal skill that he has brought to bear to attain this cooperation. By listening to agency concerns, by including them in the development of the most recent Policy Directive (in itself, a major accomplishment attributed to Mr. Swinton), by chairing frequent program manager meetings, and by fostering an atmosphere of mutual trust, all of the agencies have been able to improve their SBIR services to small businesses.

Swinton also realized that it was important to involve the states in the SBIR/STTR process. To this end Berger notes, "He [Swinton] has been instrumental in forming a partnership between the Federal administrators of the SBIR program and representatives of the 50 states that support the Federal government in its outreach to small businesses. He initiated regular meetings of state and federal representatives at each of the SBIR National Conferences, held at least twice yearly. He knows all of the state representatives on a personal basis. Again, it is the technology-based businesses of our nation that ultimately benefit."

Reason for Change
As of this time it is merely speculation as to why the SBA would want Maurice Swinton and Edsel Brown to swap jobs. In essence both parties are starting from square one on their new jobs. This is not only contrary to common sense, but it also is contrary to the White House and Congressional views of efficiency in government. In the letter to SBA from Senators Enzi and Burns, they state, "During this time of budget constraints, it is imperative that agencies maintain experienced personnel to provide quality oversight of federal programs. It is important that SBA employ available resources in the most effective and efficient way possible in administering the SBIR and STTR Programs. In achieving this end, we believe it is vital that SBA keep Maurice Swinton in his current position."

Possible Results of Change
Many important SBIR/STTR participants who have rendered assistance to the SBA in support of the various SBIR/STTR programs, have suggested that they will refrain from future volunteer participation in SBA SBIR projects if the Swinton reassignment is not reversed. There are no personal issues with Edsel Brown. However the fact that he is a complete novice in the SBIR/STTR program comes at a time when a strong well informed leader is necessary. The non-SBA volunteers feel betrayed by the SBA's actions and do not feel it is their job to train an SBA SBIR Program manager.

Perhaps most important is the fact that many federal employees involved in the technology sector are watching this scenario play out. The SBA appears to be saying that if you do a good job, give a 110% effort, satisfy the majority of people you work with, get accolades from the public, private and academic sectors, you will be rewarded with the opportunity to start over from scratch and watch your previous efforts be dismantled.

The last word is from Chris Busch's letter to SBA and the Senate Small Business Committee, which closes with: "The decision removing Maurice Swinton from the Office of Technology is a travesty for the SBIR Program, tech-based small businesses and America."

Hopefully the ground swell of support for Maurice Swinton will encourage the SBA to reconsider its decision.

You can let the SBA and the Small Business Committee know your feelings in this matter. For a list of email addresses and fax numbers, please send an email to: info@zyn.com

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3.0 TWO SEMINARS OFFERED - SPONSORED BY MAMTC
How to Better Manage Production Costs & How to Boost Sales With Effective Lead Generation

How To Better Manage Production Costs

In this challenging economy, you may feel you've attacked all the cost areas you can and done everything possible to reduce the costs of labor, overhead and materials. But are you focusing on the areas that really matter - the areas that have the greatest impact on your future growth? This seminar presents a proven system that will help you scrutinize all elements of costs, eliminate wasteful activities that don't add value to the customer, make cost control a part of your corporate culture and position your company for when the economy rebounds. You'll Learn:

    How to eliminate the 7 most deadly production wastes
    How to cut overhead costs...without affecting the quality and service your customers have come to expect
    Where 80% of manufacturers mistakenly focus cost-reduction effort.. where you should concentrate instead
    8 steps to slashing your raw materials costs
    8 supplier-related costs that you can eliminate immediately

When: February 26, 2004
Where: Denver, CO
Fee: $250/individual or $225/groups of 3 or more (same business)
Additional Information Available At:
www.mamtc.com/seminarsCalendar.asp or call toll free 888-649-4333 or email registrations@mamtc.com

How To Boost Sales With Effective Lead Generation

Are you spending too much time, energy, or money trying to keep the lead pipeline full? Do you need to turn more prospects into loyal customers who buy again and again? Would you like to increase the number of qualified leads and sales you get, at a lower cost?

Spend one day in this valuable training and learn how to turn lead generation into your most valuable marketing tool. You'll examine how to develop a unique selling proposition that motivates prospects to buy, test and measure results, facilitate sales through distribution channels, and more. You'll learn:

    How to target your best prospects - by far, the most critical step in the process
    How to develop a relevant and compelling message
    Ways to overcome challenges when marketing through a dealer or distributor
    Tips for tracking results and shaping your future success around it

Does this sound good for your company? Then plan to attend!

When: March 4, 2004
Where: Denver, CO
Fee: $250/individual or $225/groups of 3 or more (same business)
Additional Information Available At: www.mamtc.com/seminarsCalendar.asp or call toll free 888-649-4333 or email registrations@mamtc.com

These seminars are sponsored by the Mid-America Manufacturing Technology Center (MAMTC). MAMTC helps manufacturers improve business performance and profitability. MAMTC's services include hands-on consulting, assessments, technical seminars, vendor and technology searches, product testing, and demonstrations of equipment and software. MAMTC, a not-for-profit organization, is an affiliate of the NIST MEP network and the Kansas Technology Enterprise Corporation, Wyoming Business Council, and the University of Colorado.


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4.0 TECHNOLOGY CONNECTIONS: FUNDING, STRATEGIES AND PARTNERSHIPS
The next National SBIR Conference - Atlanta, GA - April 26-29

The National Science Foundation, in association with the Small Business Administration and all SBIR agencies, presents The National SBIR/STTR Conference and Small Business Tech Expo (SBTE) - Technology Connections: Funding, Strategies, and Partnerships - April 26-29, 2004 at the Hilton Atlanta Hotel * Atlanta, GA

This year, the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs will provide $2 billion to small businesses through federal programs to help entrepreneurs take their ideas from conception to reality.

This conference gives you the tools you need to obtain part of the $2 billion available to small business innovators.

CONFERENCE TOPICS INCLUDE:

    -SBIR/STTR 101: An Overview of the SBIR and STTR Programs -Federal Agency Overviews
    -The Do's and Dont's of Proposal Writing
    -Writing a Cost Proposal
    -Identifying Your Market Opportunities
    -Increasing Your Chances with SBIR/STTR
    -Partners (STTR): University & Federal Labs
    -Partners: Utilizing Incubators
    -Leveraging & Protecting Your Intellectual Property
    -Managing SBIR/STTR Projects--The Basics
    -What the Agencies Look For & How They Do It
    -Phase III Government Contracts--What's Relevant Now?
    -Exploring Alternative Financing Programs
    -Accessing the Other 97% Federal R&D Funding
    -Corporate Alliances--Overview

NETWORKING OPPORTUNITIES

This conference provides each participant with multiple opportunities to meet and network with SBIR and STTR Program Managers, and fellow attendees, including SBIR/STTR award winners, speakers, and experts from businesses and the government willing to work with you to move your business ahead.

Extra Bonus: Conference participation guarantees entry into the co-located Small Business Tech Expo (SBTE) sponsored in part by NASA. The expo will showcase new technologies, support services available to small business and technology development, and commercialization opportunities.

Visit the SBIR/STTR National Conference Website for program & registration details:

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5.0 SBIR COLORADO - SECURING MILLIONS OF DOLLARS FOR SMALL, INNOVATIVE BUSINESSES - A Colorado SBIR Conference

Russ Farmer, Executive Director of SBIR Colorado (Colorado Non-Profit Corporation) has lined up a number of highly qualified presenters for this Colorado conference that will be held Thursday, March 25 from 7:15 a.m. to 5:30 p.m., at the Northglenn Holiday Inn, 10 E 120th Ave.:

Mark Holtzman, President of Denver University, kicks off the third SBIR/STTR conference and is joined by Leroy Williams, recently named Secretary of Technology, Colorado OIT, Connie Jacobs, SBIR Program Manager for the DOD (DARPA), Kay Etzler, SBIR Program Manager for National Institutes of Health (NIH), Mark Henry, SBIR/STTR Proposal Expert for PBC inc., John Boose, Professor, Monfort College of Business-UNC, and a number of local experts in various aspects of technology commercialization.

    Obtain secrets on how to write a $750k winning proposal
    Gain knowledge about IP and creating $value$ from technology
    Meet experts who have successfully commercialized their technologies
    This Conference will help create the next technology ground swell in the Colorado region

Follow this link for more information including a full agenda.
Or call Kim Keating, 303-427-1312 x200

Follow this link to register!

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6.0 UPCOMING CONFERENCES/TRAININGS/SEMINARS/WORKSHOPS

7.0 COMPETITION TIP: BUILD A TOP TEAM!!!

The ability of a small business to win in SBIR Program competition and to grow into a successful enterprise depends on the quality of its team. The SBIR competition is keen with only about 10 or 15% of SBIR Phase 1 proposals funded. Hence, the quality of the team that enters SBIR competition should fall into roughly the top 10 percentile of the competition to insure success. A high caliber team also is vital to build a successful business venture. Hence, small businesses should strive to develop a high quality and complete team to achieve success in the SBIR competition, and to enable successful growth and development of the business. The record is clear that failure to do so seriously compromises ability to achieve. Like an athletic team, the small business team has many positions, and persons with excellent capabilities must fill every position. These positions may include scientists, engineers, technicians, technical writing, marketing, accountants, legal counsel, business management - and leadership.

The positions may be filled with employees, consultants, or strategic partners. Partners may include other businesses, universities, or other entities. Outstanding capability at each "position" is not enough to achieve excellent performance and results. Commitment by each position "player" to achieve the small business's goals is vital also. In addition, individual "players" must execute their roles in concert with other team members. Teamwork is the key, and this requires that individual players subordinate their activities to the goals of the "team." Small businesses seldom if ever arrive at an optimal team configuration, but those in search of success should strive for this goal. Many case histories demonstrate that ineffective teamwork has a debilitating effect on small business performance. It happens often in the course of small businesses' growth and development that individual team position "players" do not measure up to required standards of excellence. The deficiency may be either in capability, or in commitment to the team effort. These situations can be difficult challenges for the leaders, but they are best resolved quickly and decisively. Small businesses often attempt to enter SBIR competition and grow the business with an incomplete or inadequate team, and with poor teamwork. The record is clear that this approach compromises near-term achievements and long-term success. So, focus on building a top notch team with excellent teamwork!!

This competition tip first appeared in the January 28, 2000 issue of the Wyoming SBIR Newsletter. Follow this link to a complete set of Competition Tips.


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8.0 ACKNOWLEDGEMENTS AND PUBLICATION INFORMATION

TO BE ADDED TO OR REMOVED FROM THE DISTRIBUTION LIST FOR THIS NEWSLETTER, SEND NAME, ADDRESS, PHONE NUMBER, AND EMAIL ADDRESS TO jillkline@vcn.com.

Prepared by: Jill Kline, WSSI Outreach Coordinator, 307.682.2660 or toll free in Wyoming, 866.703.3280, jillkline@vcn.com, and Gene Watson, WSSI Program Manager, 307.742.7162, ewatson@wyoming.com.

This newsletter is published every other week as part of the Wyoming SBIR/STTR Initiative (WSSI). The mission of the Initiative is to increase the number of federal Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) Program awards to Wyoming. The Wyoming Business Council (WBC) funds the initiative which is administered by the University of Wyoming Research Office. Please contact Jill Kline (see contact information above) with your comments.

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