Department of Management
and Marketing

John H. Jackson, Department Chairman
228 Business Building
Phone: (307) 766-3124, FAX: (307) 766-3488
Website: http://business.uwyo.edu/mgt&mkt/

 

Professors
ERIC J. ARNOULD, B.A. Bard College 1973; M.A. University of Arizona 1975; Ph.D. 1982; Distinguished Professor of Sustainable Business Practices 2007.

BRENT A. HATHAWAY, B.S. Utah State University 1987; M.S. Purdue University 1993; Ph.D. University of Illinois 1997; Professor of Marketing 2001.

JOHN H. JACKSON, B.B.A. Texas Technological University 1967; M.B.A. 1968; Ph.D. University of Colorado 1973; Professor of Management 1982, 1973.

JOSE A. ROSA, B.S. General Motors Institute 1977; M.B.A. Dartmouth College 1979; M.A. University of Michigan 1992; Ph.D. 1992; Professor of Sustainable Business Practices 2008.

LARRY R. WEATHERFORD, B.A. Brigham Young University 1982; M.B.A. University of Virginia 1990; Ph.D. 1991; Professor of Management 2002, 1991.

 

Associate Professors
STACEY K. BAKER, B.S. University of Nebraska—Lincoln 1990; M.B.A. 1992; Ph.D. 1996; Associate Professor of Marketing 2003.

KENT G. DRUMMOND, B.A. Stanford 1980; M.B.A. Northwestern University 1982; Ph.D. The University of Texas, Austin 1990; Associate Professor of Marketing 2002.

ROLAND E. KIDWELL JR., B.S. University of Maryland 1978; M.B.A. Radford University 1987; Ph.D. Louisiana State University 1994; Associate Professor of Management and Marketing 2005.

GRANT L. LINDSTROM, B.S. Utah State University 1981; M.B.A. University of Utah 1986; Ph.D. 1989; Associate Professor of Management 1996, 1990.
C. MARK PETERSON, B.A. University of Virginia 1978; M.S. Georgia Institute of Technology 1989; Ph.D. 1994; Associate Professor of Marketing 2007.

TERRI L. RITTENBURG, B.S. University of Nebraska-Lincoln 1978; M.A. 1980; Ph.D. 1988; Associate Professor of Marketing 1995, 1989.

SEAN R. VALENTINE, B.S. Park College 1992; M.B.A. Southwest Texas State University 1996; D.B.A. Louisiana Tech University 1999;

PHILIP E. VARCA, B.A. Florida State University 1971; M.S. Louisiana State University 1975; Ph.D. 1978; Associate Professor of Management 1989.

 

Assistant Professors:
DAVID M. HUNT, B.S., B.A. University of Arkansas 1990; M.B.A. Colorado State University 1996; Ph.D. University of Missouri 2005; Assistant Professor of Marketing 2005.
STEPHANIE A. ONETO, B.S. University of Nebraska-Lincoln 1999; M.A. University of Houston 2001; Ph.D. 2007; Assistant Professor of Marketing 2007.
KAREN L. PAGE, B.A. University of Utah 1985; J.D. University of Denver 1988; M.A. University of Colorado 1995; M.A. Stanford University 2000; Ph.D. 2002; Associate Professor of Management 2002.

MELEA PRESS, A.B. Wellesley College 1996; Ph.D. Pennsylvania State University 2007; Assistant Professor of Sustainable Business Practices 2008.

ROBERT D. SPRAGUE, B.S.B.A. University of Denver 1980; J.D. 1985; M.B.A. University of Southern California 1999; Assistant Professor of Management 2004.
 

Academic Professionals
R. CLIFFORD ASAY, B.S. Brigham Young University 1991; M.B.A. Portland State University 1998; Assistant Lecturer 2006.

JAMES BROOKS MITCHELL, B.A. Oklahoma State University 1965; M.B.A. Southern Methodist University 1970; Ph.D. North Texas State University 1984; Associate Lecturer of Management 1987.

LANNY M. STEVENS, B.S. University of Wyoming 1999; M.B.A. 2001; Associate Lecturer 2007, 2001.

DELBERT E. WELLS, B.A. Northwestern State University 1961; M.A. University of New Mexico 1968; J.D. 1972; Senior Lecturer of Management 1989.

Professors Emeriti:
Robert E. Allen, Douglass K. Hawes, Robert E. Jones, Anthony F. McGann, Patricia M. Pattison, Robert G. Roe, Jack C. Routson, Samuel G. Taylor, Richard D. VonRiesen


The Department of Management and marketing offers programs of study leading to the Bachelor of Science degree in (1) business administration, (2) management, or (3) marketing. The departmental requirements for each of these degree programs are listed below.

All majors in the Department of Management and Marketing must meet requirements of the advanced business prerequisite for enrollment in upper-division courses, must complete the common body of knowledge courses as listed previously and require a minimum grade of C for courses in their major and MGT 4520.

Students outside the business major may take business courses, and are not held to advanced business standing requirements, but they should first check with course instructors to see if they meet other prerequisites. The College of Business Academic Advising Office (COB/AAO) oversees the formal petition process that provides non-majors permission to take business courses, and COB/AAO should be the next step in getting permission after getting consent of the instructor.

Business and accounting 3000- and 4000- level courses are reserved for those with junior level standing or above whether majors or non-majors.


Entrepreneurship Emphasis

The college emphasizes entrepreneurship as an area of study for business students, and others as well. Entrepreneurship focuses on starting businesses and is recommended for all those students who think they might want to own and run their own business some day. It is formally available as a minor.

A minor in entrepreneurship features business courses that are most likely to be important to the creator of a new venture and/or the owner-operator of a growing business or family business. The minor includes exposure to entrepreneurs and entrepreneurship, creation of a new business concept, and formulation of a business plan that can serve as a springboard for a new venture.


Business Administration

Students who elect to major in the business administration curriculum acquire a comprehensive understanding of business as a whole. Through exposure to all functional areas in business, students are afforded the opportunity to develop broad skills and knowledge. The business administration degree prepares students for a wide variety of career opportunities in business and government.

In addition to university, college and departmental requirements cited previously, requirements for business administration majors include:

  1. Finance/accounting - FIN 4520, ACCT 2110 (6 hours)
  2. Management/decision sciences - MGT 4410, DSCI 4240, IMGT 2400 (9 hours)
  3. Business administration - BADM 4340 (3 hours)
  4. Marketing - MKT 4430 (3 hours)
  5. Restricted electives - Chosen in consultation with adviser (9 hours)

A complete curriculum sheet is available from the College of Business Academic Advising Office in Room 3 of the College of Business.

Business Administration (BADM) Courses


Decision Sciences

The decision sciences curriculum is designed to serve students with a variety of majors. While no major is offered in decision sciences, a minor is available for students wishing to augment their major with quantitative and computer-based decision-making tools. Decision sciences courses emphasize applications in operations management.

Decision Sciences (DSCI) Courses


Management

Management is the act of directing the activities of an organization or a part of an organization. Managers work through others to reach organizational goals so the study of management includes study of people at work.

Managers must understand how people react to different organizational arrangements. They must be familiar with the basic human resource systems such as selection, appraisal, compensation and training. They must also be able to predict human behavior under a variety of circumstances.

Managers must understand the basics of determining a strategy for the organization to follow. The curriculum leading to a major in management is designed to provide both the tools and perspective necessary to help the motivated graduate move into a career in management.

  1. Management core - MGT 4410, 4420, 4430 (9 hours)
  2. Management specialization- Minimum of 6, maximum of 9 hours chosen from MGT 4440, 4450, 4460, 4470, 4910 (6-9 hours)
  3. Supporting courses - Minimum of 3, maximum of 6 hours chosen from ACCT 2110, ECON 3010, and 3020; FIN 4310, and 4420; BADM 2500, DSCI 4240, MKT 4430 and PSYC 4070 and 4755 (3-6 hours)

Note: A total of 12 hours must be earned in the combination of sections 2 and 3. If 9 hours are completed in section 2, for example, then 3 hours must be completed in section 3. If 6 hours are completed in section 2, then 6 hours must be selected from section 3.

Management (MGT) Courses


Marketing

Marketing includes all business activities necessary for turning goods and services into revenue. Marketing embraces a wide area of highly specialized and technical occupations such as merchandising and consumer and product research as well as general fields such as retailing, advertising and professional selling.

Courses of study recommended for marketing majors are designed to meet two specific needs: to provide an environment which will enable students to develop mental skills, technical tools and appropriate attitudes essential for professional achievement; and to provide an opportunity for cultural development which enable both men and women to form intelligent judgments and opinions relating to those things which so vitally affect every day living.

In addition to university, college and departmental requirements cited previously, requirements for the marketing major include:

  1. MKT 4210, 4230, 4240, 4520, 4540, 4910, 4450 (21 hours)
  2. Restricted Business Electives (9 hours)  - Must be COB courses selected in consultation with adviser.
  3. Elective credit in any area selected in consultation with adviser - (6 hours)

Marketing (MKT) Courses


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Last Change: 07/09/07