USP Codes are listed in brackets by the 1991 USP code followed by the 2003 USP code (i.e. [M2<>QB]).

3210. Introduction to Marketing. 3. An investigation of the marketing discipline with emphasis on vocabulary; principles; functional interrelationships; marketing strategies, practices and problems in national and international environments. Prerequisite: junior standing.

4210. Sales Management and Professional Selling. 3. Concerns the process of professional selling; planning and presentation; approach; interview and closing; and analysis of te management function of administering to an operating sales force. Prerequisites: MKT 3210, advanced business standing.

4230. Integrated Marketing Communication. 3. Introduction to integrated marketing communication, the coordination of an organization’s advertising and promotional efforts. Emphasis on how marketing communication is used by organizations to further their marketing objectives. Among the tools available to the integration process are advertising, sales promotion, personal selling, sponsorship marketing, and public relations. Prerequisites: MKT 3210, 4240, advanced business and junior standing.

4240. Consumer Behavior. 3. A study of the dimensions of the consumer market and decision-making processes of consumers through analyzing economic, personal, social and situational influences on the consumer market and on buying behavior. Prerequisites: MKT 3210, STAT 2010 and advanced business standing.

4430. Marketing Management. 3. Analysis of policy-making and operating decisions of the marketing manager and the tools available to aid in solving marketing problems. Prerequisites: MKT 3210, STAT 2010, and MGT 3210.

4450. Advanced Marketing Management. 3. Capstone course for marketing majors and minors designed to integrate prior marketing courses. Primary focus is on utilizing marketing concepts and tools in a strategic marketing decision-making context. Prerequisites:  advanced business standing, senior class standing, completion of 12 credit hours of marketing beyond MKT 3210.

4520. Marketing Research and Analysis. 3. Investigation of the systematic procedures and tools of research available to the marketing researcher, including a survey of contemporary practices. Prerequisites: MKT 3210, STAT 2010 and advanced business standing.

4540. International Marketing. 3. Approaches the topic of international marketing from a managerial perspective. Exposure to world environmental characteristics and interdependencies, as well as objectives, strategies and tactics of marketing goods and services to various countries and cultures. Cross listed with INST 4540. Prerequisites: MKT 3210 and junior standing.

4590. Sustainable Business Practices. 3. A close look at what is happening in business practice today through the ‘lens’ of sustainability. Business models and systems will be discussed and a framework proposed for assessing the ways in which principles of sustainability may be embedded within corporate strategy. Prerequisites: MKT 3210 and advanced business standing.

4610. Marketing Ethics. 3. Examines ethics and social responsibility in marketing. With some grounding in moral reasoning, students explore application of ethical frameworks to various aspects of marketing, including marketing research, target market selection, and marketing mix decisions. Integrative models for incorporating ethics and social responsibility into marketing decision making are applied. Prerequisite: MKT 3210.

4900. Problems in Marketing. 1-4 (Max. 4). Studies, on an individual basis, any phase of marketing not included in the organized courses. A written report is required. Prerequisites: advanced marketing courses as appropriate, advanced business standing; requires written consent of instructor.

4910. Selected Topics in Marketing. 3. A course for advanced students treating contemporary problems in marketing related areas. Specific area(s) to be considered in a given semester will be printed in class schedule. Prerequisites: junior standing and other courses, as appropriate, for specific area/topic being covered. Obtain permission and specific listing of prerequisites for enrollment from the College of Business Academic Advising Office before registering.

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Last Change: 02/24/09